Rare’s entry into the US market is led by company founder Adam Stern. AdamStern has over 20 years of experience in the real estate industry. He oversaw more than $12 billion in sales and trained more than 4,000 agents in 16 offices.
“The future of the brokerage business belongs to a bold and entrepreneurial agent, so we are excited to bring rare to South Florida,” Stern said. “For years, the top 10% of agents have dominated the industry, but traditional brokerage companies have never really been able to reward them in a real way.
“Old promises – training, support, mentorship, guidance – have remained unchanged for decades, and now is the time for a model that guides rising agents and top producers who create true financial incentives for agents moving forward in the industry.”
Founded by Stern and Ryan Rabinovich, Rare Real Real Estate recorded sales of over $4.5 billion within four years. It positions it as an alternative to traditional securities companies by offering what is called a business partner model. This promises more direct financial compensation and freedom of operation for agents.
Office partner Brett Starke, who also featured in “Luxe Listings Toronto,” believes the company has enabled him to grow.
“When I joined Rare, I led a team of three. Today I run my own office with 55 agents,” he said. “Rare models are designed to unlock potential. They provide freedom, support, infrastructure, build realistic things and lead in their own terms.”
South Florida is the company’s first US foothold, but said its leadership is actively evaluating its expansion goals.
