With 90% of Americans planning to take an adventure this year, destinations that cater to evolving tourist tastes will attract the most.
And this year, travelers are looking for Immersive art experience.
why we travel
Tourists want to soak up the local culture, marvel at the wonders of history, and admire the masterpieces created by the most creative minds in history.
according to 2023 travel outlookNearly all Americans plan to travel in 2023, with 86% planning out-of-state trips and 30% considering traveling on international adventures.
Provided by the American Travel Association latest stats Highlight the main reasons people travel. Most American travelers (70%) travel to spend time with friends and family. Many people are looking for cultural experiences. 37% are looking for new experiences, 28% are interested in city tourism and 18% are interested in traveling for live entertainment.
The American Travel Association data couldn’t go any deeper to determine the types of experiences, sights and entertainment travelers are looking for. But comparing the top destinations to Google trends, ticket sales, and surveys from intrepid travelers reveals an obvious yet often underreported reason. People travel to experience art.
popular destinations
World-class tourist destinations abound with immersive experiences for art lovers.
Birthplace of the Impressionist movement, home to the Louvre Museum and famous for its impressive architecture, France consistently tops the world’s lists. Most visited country in the world. Christina Bennett, Consumer Travel Expert price listKnown for their iconic museums, London, Paris, New York and Rome all top the company’s list of most popular destinations for 2023, according to the company.
London is home to one of the world’s most famous contemporary art museums, the Tate Modern, and the National Gallery celebrates mankind’s artistic past. Rome serves as the gateway to the Vatican City, and visitors can admire the ‘Creation of Adam’ proudly displayed on the ceiling of the Sistine Chapel and the ‘Last Judgment’ adorning the walls. and both are masterpieces of Renaissance artist Michelangelo. New York features America’s largest art museumthe Metropolitan Museum of Art (MET), and a thriving contemporary street art scene.
Of course, there are many other reasons to visit the world’s most populous and famous city, but there’s no denying that the art scene is a big draw.Awarded one of the 100 most popular museums in the world 144 million total visitors in 2022.
A trip to see art
People often travel for artistic and cultural experiences. They flock to the world’s most famous museums to admire the works people have created. famous grand master.
Paris almost boasted 20 million international travelers by 2022, the most famous museum received 7.8 million visitors.New York City celebrated more than 50 million guests in 20223.4 million people visited the MET.
destination analyst I just completed a study titled “The State of America’s International Travelers.” Director of Marketing Jennifer Griswold says 27.5% of all American travelers are enthusiastic about visiting museums during their travels. For American international travelers, this figure he rose to 35.8%.
More than just museums
It is a museum that houses the world’s greatest masterpiece But that’s not the only art experience travelers are looking for.
Travelers want to be exposed to local art. 2022 Survey conducted by Travel Agency Central Nearly half (48%) of all respondents said they would like to experience the local art scene when traveling.
The survey didn’t delve into what kinds of local art travelers were looking for, but many cities host art walks, festivals, and community events featuring resident artists and local galleries. and often showcases the best contemporary works from the region.
Travelers also want an immersive art experience. According to Google Trends, Van Gogh’s immersive his art experience in Washington, D.C. Most searched exhibits in 2022. Van Gogh’s exhibitions in various cities earned him six of the top ten, and the Jan-Michael Basquiat Experience in New York City also ranked in the top ten.
The rise of art travel represents a shift in how travelers interact with the world
“The art scene is booming, and travelers are looking for unique experiences beyond the ordinary,” Bennett said. There is a strong interest in adventures that revolve around .” She said Priceline Experiences offers customers a way to purchase these experiences while planning their trips, and they will be able to visit Paris, Rome, London, Amsterdam, It sells the most art-focused activities in Western art meccas such as New York City, he added.
“With the demand for leisure travel still on the rise, art-centric experiences offer opportunities for broader horizons, creativity and meaningful, hands-on encounters. It gives me a good rest,” she explains.
Hotels are also taking advantage of the trend
In the second half of 2022, Veranda predicts We believe that travel-centric art will replace gastronomy tourism as a major travel trend.
luxury hotel Worldwide has taken note of this trend and is committed to creating immersive experiences for travelers to enjoy during their stay. Everything from the on-site installations to the interior décor, lighting and architecture is designed to appeal to the senses.
Experience the future of travel as art
Visiting iconic works such as the Mona Lisa and The Creation of Adam has long been high on the list of art lover’s trips. to do listthe rise of immersive art has made the quest for artistic expression more accessible than ever.
Tourists crave experiences that bring them connections. Arts and cultural activities provide golden tickets.
This article was created by media decisions Syndicated by Wealth of Geeks.