VistaPrint’s VP Digital and Design Services, Patrick Llewellyn
How to drink a bite from the design in 2025
This year’s Panton’s color, “Mocha Mousse”, may be the name of the delicious sound of the food and drink industry, but this year we shake the brand and show the true individuality of the brand through design. VistaPrint’s professional designer community chose the top Visual design trend In 2025, it is easily incorporated into marketing, and you can support the product popping out of the shelf.
Snap, crackle, pop with neon colors
Barbie movies may have spread pink, but in 2025, Neon Palette truly steps into the spotlight. With blue, yellow, and pink electric colors, the brand can easily add energy and identity to the design. Forget the fade to the background -Bold colors can be “fun” for food. Cult’s favorite bakery Milk barFor example, use neon pink as an effective accent color for packages, websites, and logo as a whole. A powerful color pop gives customers a sugar rush before eating sweet sweets, but the saturation color makes the product luxurious and special. Big gay ice cream New York also uses a full neon rainbow to create a dynamic and celebration atmosphere that fits its comprehensive spirit.
Create a warm atmosphere with a chilled font
Not all brands are ready (or needs). Therefore, for those who want to relax, relax, and relax human handwriting fonts, they will be the top design of next year. The incomplete typography conveys genuineness and approachability, and helps the brand to feel that it is filtered and has nothing to do in the excessive AI -led digital world. Lettering looks like a hand -drawn, features uneven alignment, or adds individuality using simple beach -colored fonts like butter yellow. Louis Park Ring Water This tendency has long been defended using wavy free characters that reflect the movement of H20. Combined with the graphics inspired by the ocean, the choice of typography of the brand reveals the afternoon of summer sunburn and long beach afternoon.
Similarly, Coconut cultCalifornia -based yogurt brands are hanging on hand -drawn lettering in another way that feels like picking up a homemade yogurt bottle in a farmers market labeled by craftsmen. It’s a branding that makes business young, casual and cool. A brand you want to tell your friends.
Organic design: Use of natural ingredients
Regardless of whether they sell vegan meat and herbal tea, the food and drink industry has long depended on motifs inspired by nature. This year’s “re -wild” design trends reflect a deeper connection between sustainability and changes in consumer value. Leaves and branch images will be abundant: How to look California Farm The bottle contains flowers and leaves, and to emphasize the use of natural ingredients, we continue the natural theme with warm and simple colors. Pukka herb We take a slightly different approach to this aesthetics and incorporate the illustrations and patterns of complex plants that create the sensations of modern pharmacists. The brands that have adopted this trend indicate that they are rooted in the real thing that resonates with today’s environment and health consumers.
Just as the flavor needs to be balanced, the design element requires a balance to convey a cohesive story. In 2025, whether to request attention with neon colors, relax the tone with handwritten fonts, or contact the identity in nature. Excellent branding is to connect with appropriate customers, reflect its value, desire, and lifestyle. Therefore, it is important to make a splash or focus on the core ingredients, but it is a way you give a permanent impression.
