Petaling Jaya: Web and mobile application developer Beyonary Sdn Bhd, founded in 2021, triples revenue this year, boosted by existing recurring projects and clients and consistent business intelligence (BI) trends in Malaysia We aim to
According to managing director Darren Chong, the Selangor-based company aims to triple its growth from last year, with 2023 being its “growth season.”
The company has completed over 50 projects and has eight more in the works.
Chloe Moin, Vice President of Marketing and Branding at Beyonary, added: This year, we anticipate that the projects we do will be able to contribute to that amount. Second is the Power BI trend. After the pandemic, everyone wanted to know more about their clients and[companies]wanted to get smarter. ”
In terms of products, Moin said the focus will be on customer relationship management (CRM) tools, BI tools, and “things that help clients better understand their customers.”
Chong added that next year (2024) will be a transitional period when we want to slowly switch from project-based to product-based.
“So 2025 will be our acquisition time, so we want to make more products and better customize per product rather than projects. We have a product: we invested in Kin App, another new privately held company with a majority stake to explore the blockchain space to develop a product called our crypto payment solutions store was established,” Chong said.
In terms of customer base, we currently have clients from Malaysia and Singapore, but we aim to include Australia in the future.Our clients include legacy or traditional companies, as well as small and medium enterprises (SMEs) that have been in business for 5 years or more. It consists of
“We cover all[industries]but exclude the entertainment industry. We have clients in real estate, accounting, e-commerce, health and beauty, and manufacturing,” Chong said.
He added that about 70% and 30% of its customers come from the small business and legacy business segments respectively, but most of its revenue (70%) is generated from legacy companies, with the rest coming from the former. It was something.
In terms of revenue, he revealed that 60% and 40% came from technology services and marketing services, respectively.
He also said that while technology services are important in business, another aspect to consider is the business value they bring. can advise.
“Business owners only need our services if we can deliver business value, which can only be created when technology is combined with marketing. Together they drive results and numbers. I will give it to you,” he added.