SERHANT to start the new year boldly. BHS already has its own in-house program, but a representative pitched his BHS CEO, her girlfriend Bess Freedman, on a brokerage training and coaching program.
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Ryan Serhant is known for making bold moves. But this time, the broker and CEO of SERHANT. He may have crossed the line.
An unidentified salesperson for SERHANT. Her Ventures, the education arm of the brokerage firm, last week sent her CEO of Brown Harris Stevens, Bess Freedman, a pitch for a “bespoke” training program for brokerage agents.Ryan Serhunt himself, according to email real Got.
To make sure she understood the offer correctly, Friedman reportedly asked if it was a contract that would pay Serhant to train her broker’s agents and Serhant. A Ventures representative said, “It may seem unusual, but we get it right.”
Friedman apparently had no intention of letting it go.
“There is a fine line between being unorthodox and being Schmendric,” she replied, using the Yiddish word for “fool.” “Thank you, but let’s pass.”
President of Serhant.Ventures, Kyle Scott said real The offer was made in good faith.
“We look at the industry as one big community, not a set of competitors,” says Scott. “We partner with brokers/owners around the world to help train their agents.”
BHS has its own in-house training, marketing, and technology programs for agents, including BHSOne, a digital hub for agent design, marketing, education, and more, and the recently announced Metaverse and cryptocurrency training programs , was launched in partnership with the Metaverse Institute.
Friedman said real She maintains an “incredible respect” for Serhant, but turned down his offer because BHS has already invested “a lot of money” in its own marketing and technology.
She also felt that Serhant’s outreach was specifically targeted at her company.
“I asked other brokerages and he didn’t ask other firms,” Friedman said. real“He seems to have reached out specifically to BHS alone to poke the beehive.”
Serhant said real His training program includes several BHS agents who have already volunteered.
This isn’t the first time two New York-based CEOs have clashed.
during a panel discussion at The Real Deals New York City Showcase + Forum in MayFriedman, alongside Douglas Elliman CEO Scott Durkin, defended the estate’s old guard and emphasized the importance of relationships.Serhant said the agent’s brand and marketing were the backbone of his business and said that it is a way for agents to move forward into the future.
Serhant and Freedman then continued to discuss the benefits and pitfalls of real estate reality TV, with Freedman claiming that it cheapens the industry (in particular, it presents women in a demeaning way). Increase relevance with a wider audience.
“We look to the future and approach our business strategically, which means technology, content, entertainment and education. , and will sell globally,” Serhant said in a statement emailed to Inman in May.
“This is what we know about media and culture,” he added.
Email Lillian Dickerson
