Shriram Group is set to become the first Indian non-bank financial company (NBFC) to have a metaverse branch by the first quarter of 2023. report business standard.
This will be a shared virtual world environment that people can access over the internet. Novac Technology Solutions, Shriram’s digital arm working on virtual reality (VR), augmented reality (AR) and mixed reality (MR), will place the group in the metaverse with solutions for customers and employees.
“We are looking to create a private metaverse solution for our group. By the first quarter of next year, Shriram Group will also have a presence in the metaverse concept,” said Associate Vice President, Novac. said Pradeep B.
“We want to be the first NBFC in India (in the metaverse). In the first phase, customers will be able to experience the brand’s products and solutions. In this system, customers receive callbacks based on their virtual interests,” said Pradeep.
In July, state-owned Union Bank of India launched the Metaverse Virtual Lounge universe, providing information on deposits, loans, government benefits plans and digital initiatives. According to Union, it is the first bank in India to open a virtual shop.
Novac says it has over 60 customers, about 20 of which use VR, AR, MR, and Metaverse solutions. We have partnered with Bodyswaps, a European VR and AI soft skills trainer, to provide educational modules to our clients’ staff. Novac’s clients for training technology include Hyundai and Leica Microsystems.
“We have two types of services: one for the customer experience and one for the employee experience. The employee solution helps us have a virtual workspace for training,” says Novac’s metaverse/virtual reality/ said Shanavaz SF, Head of Augmented/Mixed Reality.
First published: December 19, 2022 at 10:33 AM IST
