Stationary target shooting is useful for many people interested in shooting sports. However, moving targets provide a more realistic experience for hunters. Archery N Motion It provides a platform for mimicking movements that hunters and archery enthusiasts should be familiar with. To learn more about the company’s unique offerings, check out this week’s Small Business Spotlight.
Business content
We offer high quality moving target supplies for archery and shooting sports.
Founder Sam Westfall told Small Business Trends: Our platform accommodates either 3D archery targets or cardboard/steel firearm targets. ”
niche business
experience.
Westfall is a 35-year veteran of competitive hunting and shooting on multiple platforms.
“As a solopreneur, having that level of experience is very different from your competitors,” Westfall said.
the beginning of business
To solve an all too common problem.
“After learning that approximately 300,000 large animals are injured each year across the United States due to lack of moving target practice, we wanted to provide a solution to the stationary target problem,” said Westfall. I explained.
biggest victory
Partner with leading companies in the industry.
Westfall added: “My first big win was when @BigShotTargets wanted to partner with me on targets after many of my competitors weren’t interested in joining the moving target revolution. A major archery tournament provided us with the opportunity to use the moving target platform as part of the competition, which gave us a wealth of feedback and allowed us to learn more about the product’s capabilities.”
biggest risk
Display your products at big events.
Westfall says, “I’ve tested the moving target platform across the spectrum, but using it in front of a large group of competitors was a risk. So many things could go wrong. , which could have led to poor exposure, poor feedback, and loss of interest. Thankfully, all tests paid off as the device worked flawlessly.”
lessons learned
Don’t skimp on your digital marketing strategy.
Westfall added:[If I could do it over again, I would] Start by building your following and presence on social media. That way, you would have gotten exposure faster and made money faster. ”
How to spend that extra $100,000
Offer products to new customers.
“If we had $100,000 more, we could buy a toy trailer for national demonstrations and local trade shows,” Westfall said.
fun facts
Westfall never set out to be an entrepreneur.
He said: “After 20 years in the IT industry, starting as an Army tank mechanic, starting a mobile target platform manufacturing business was never in my mind. Once I started, there was no going back. ”
Company policy
“Where every shot counts.”
*****
Image: Archery N Motion
