Jaap Ariens | Nurfoto | Getty Images
apple Supply chain analyst Ming-Chi Kuo said in a report on Friday that iPhones are losing market share in China due to declining shipments. The stock price fell 2.4%.
“Apple is taking a cautious stance when discussing its 2025 iPhone production plans with key suppliers,” said Kuo, an analyst at TF Securities. post. He added that shipments in the first half of 2025 are expected to decline by 6% year-on-year, despite the expected launch of the new iPhone SE 4.
Kuo said Apple’s market share will continue to decline as two of the upcoming iPhones are so thin that they are likely to only support eSIM, which the Chinese market is not currently promoting. I predict that.
“These two models may face shipping momentum issues unless the design changes,” he wrote.
Kuo wrote that while overall smartphone shipments in China were flat year-on-year in December, iPhone shipments were down 10-12%.
Kuo said there is “no evidence” that Apple Intelligence, the company’s on-device artificial intelligence product, drives hardware upgrades or services revenue. He wrote that supply chain research he conducted shows that the feature “has not driven demand for iPhone replacements,” and that in his view, the feature’s appeal is due to “rapidly advancing cloud-based AI services and “It’s significantly lower than that,” he added. The next few months. ”
Kuo wrote that Apple will ship about 220 million iPhones in 2024, and about 220 million to 225 million this year. This is “below the market consensus of more than 240 million people,” he wrote.
Apple did not immediately respond to CNBC’s request for comment.
clock: Apple has to do something to justify its leap forward
