Apple’s M4 MacBook Air in Marketing Photo.
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apple On Wednesday, they unveiled a new MacBook Air model that will update the company’s bestselling laptop with a faster M4 chip and upgraded video conferencing camera.
The computer also said it could raise electronics prices Tuesday despite tariffs from President Donald Trump, but received a $100 price cut in the US.
The 13-inch MacBook Air starts at $999, while the larger 15-inch models start at $1,099. Users can pay more for memory and storage upgrades.
It has the same design as last year’s MacBook Air, but the new computer is also available in fresh blue sky colors, and now supports two external monitors. The new MacBook Air will be on sale on March 12th.
The MacBook Air is one of Apple’s most important products. Mac sales rose 15% in the December quarter, with sales of just under $9 billion. The company is attributing an increase in laptop sales, despite overall MAC sales, including desktop models, still falling from the company’s 2022 accounting.
Apple’s MacBook Air announcement concludes with a massive release of new product releases by the company over the past few weeks.
In addition to the new laptop, Apple announced its high-end Mac Studio desktop on Wednesday, with a chip that can run advanced AI. The company also upgraded its iPad Air with an M4 chip on Tuesday, and last month announced the low-cost iPhone 16E.
Mac Studio has more processing power and is designed for those working on computer graphics, audio, video production, or artificial intelligence. It’s not cheap – computers start at $1,999, and more powerful configurations cost over $14,000.
Apple’s new Mac Studio costs over $1,999.
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I watched the price carefully
The MacBook air price reduction is checking what iPhone manufacturers are doing as Apple’s US pricing is closely monitored by both Apple’s customers and investors. Trump administration tariffs.
Apple’s announcement shows that the company has not yet raised prices.
The new iPad Airs, announced this week, have not seen any price changes and will start at $599. However, the iPhone 16E was priced at $599, replacing the older, low-cost model from 2022 for $429.
Analysts at Bank of America Securities predicted last month that PC manufacturers, including Apple, are likely to try to hand over the increased costs to buyers. Rival Acer already Last month, the price was announced on laptops due to US tariffs.
“The tariffs on imported PCs work like taxes where PC vendors pass mostly end customers,” writes Bofa analysts.
The majority of Apple products are made in China and could be affected by two sets of the 10% tariff Trump has imposed on Chinese imports. Apple’s business and the third largest market could be affected by China’s retaliation.
Apple CEO Tim Cook met with Trump at the White House last month. Trump after the meeting I said The apple “doesn’t want to become a customs duties.” Cook told investors in January that Apple was “watching the situation.”
Apple has expanded its supply chain in recent years. Some Macs are currently assembled in Malaysia or Vietnam and are production locations that avoid import duties in China. Apple didn’t say where the new MacBook Airs are being assembled.
Fix: The new MacBook Air supports two external monitors. Previous versions of this article stated that they support three external monitors.
clock: Apple responds to 20% Chinese tariffs
