Apple is reportedly preparing to bid for the English Premier League streaming rights in the UK. daily mail.
Without citing sources, the British tabloid claims the tech giant is keen to increase football coverage by building on a recently secured 10-year deal. Stream Major League Soccer Exclusively upon Apple TV+ From next month.
If this report is correct, Apple would be the fourth major company vying for the rights to broadcast elite soccer (often called football in the UK).
This could significantly increase the current £5.1bn ($6.23bn) valuation of domestic EPL rights operating on a three-year renewal cycle. The bidding rights are due to be renewed later this year, and his current three-year existing rights are set to expire in 2025.
There has been a bidding war between Sky Sports, BT Sport and Amazon Prime Video in recent years, with Sky Sports often being the dominant player. However, due to the terms of the package, no one broadcaster gets rights to all English Premier League matches. Therefore, Apple’s deal for EPL broadcast rights necessarily falls short of the exclusivity deal it successfully negotiated with MLS.
In related news, Apple TV+ premiered on Sunday.”super league: war for football,This documentary shows the ill-fated proposal of a fragmented Europa League that is pitting the sport’s elite clubs against each other.
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