There is no shortage of hot take on the National Association of Realtors’ Clear Cooperation Policy (CCP).
Enter American Real Estate AssociationTrade Group Established by compass With Agent Jason Harbor Agent Founder Mauricio Umansky. On Friday, it proposed a CCP compromise that it believes it will “respect the seller’s choices, strengthen competition, and protect the integrity of MLS.”
Called a “clear collaboration policy,” the rules require agents to promote their lists across multiple listing services (MLS), allowing sellers and agents to decide how to promote them in the future.
Harbor says the American Realtor’s Association’s announcement on Friday was the beginning of an outreach to the industry, and trade groups submitted the idea to NAR.
“We spoke with members all over the country and developed this plan with the leadership of our working group and our trade group,” Harbor said. housingwire By email. “I don’t know how [CCP opponents] You’ll feel about that, but it’s my hope that they view this as a reasonable and sound policy that will help drive the industry forward. We accept that all our stakeholders, even those who don’t agree with us, are involved in finding a common foundation. ”
Inman News first reported the story.
The clear cooperative policy is a NAR rule that requires real estate agents to promote their homes with NAR-related MLS within 24 hours of being sold.
Advocates believe that CCP will maximize the scope of the listing and will benefit home sellers in the best interests of the company. Opponents think it is anti-competitive and limit innovation by limiting “seller choice” and suppressing alternative marketing strategies.
The NAR responded to the dust by holding a meeting on the future of the CCP, but has yet to make a final decision.
No one has spoken out more than Compass CEO Robert Levkin, who regularly attacks cable news, revenue calls and conference panel rules. He also keeps Compass’s interest unsecret in building an inventory of exclusive lists to make the brokerage site a destination for home shoppers.
Compass’s “Three Stage Marketing Plan” appears to be ready to take advantage of the CCP disappearing if it happens. The brokerage’s plans start with a “private monopoly” that appears in search results but are not directly advertised.
The next trail will then appear on the site before it appears in MLS. The third phase is to promote on all platforms, including sites such as Zillow. If the CCP is revoked, this catalog of listings skating the edge of the CCP could be truly exclusive in a short period of time.
Reffkin’s hostile rhetoric triggered an equally militant response. Nexthome CEO James Dwiggins regularly posts heated responses on LinkedIn, often highlighting that he considers the selfish nature of the compass against CCP.
As expected, other companies benefiting from CCP were equally strong in their pushback.
