Amazon has announced plans to incorporate advertising into its Prime Video streaming service by 2024, unless customers pay an additional fee to subscribe to additional ad-free slots. The company emphasized that this decision is important in order to maintain its investments in engaging content and ensure the continued growth of such investments for the foreseeable future.
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Amazon Prime Video will start displaying advertisements along with content from January 29th.
Users must pay an additional $2.99 per month for the ad-free option. pic.twitter.com/ykjMh3GkBK
— Pop Crave (@PopCrave) December 27, 2023
Amazon informed subscribers that the number of ads on its platform will be significantly reduced compared to traditional TV and other streaming TV providers.
In an email shared with customers, Amazon said the ad-supported version of Prime Video will be the default option for Prime members. Membership prices for these members will not change in 2024.
Starting January 29th, Amazon Prime Video users will start seeing ads in TV shows and movies
pic.twitter.com/hunFH6ve7e
— Style Listings (@StyleListings) December 27, 2023
However, individuals who want to watch Prime Video without ads have the option to upgrade to an ad-free slot for an additional $3 per month in the US.
Ads on Prime Video will begin rolling out on January 29, 2024 for customers in the US, UK, Canada, and Germany.
The rollout will then be rolled out to France, Italy, Spain, Mexico and Australia in 2024. However, at this time, there is no information regarding price increases for plans in the India region or the inclusion of advertising in existing plans.
Amazon introduces “with ads” as a default option for Prime Video!
All Amazon Prime members will have to pay an additional $2.99 per month (regularly $14.99) for ad-free starting January 29th. Nothing about India, but it may be only a matter of time, and the same will apply here. pic.twitter.com/IWmb6hD2Th
— AndhraBoxOffice.Com (@AndhraBoxOffice) December 27, 2023
Please note that live events, including sports, will continue to feature commercials even if customers have upgraded to ad-free slots. Because these commercials are part of the broadcast rights agreement.
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