Even before the pandemic, the digital revolution and the advent of the internet made online shopping the preferred means for many customers to seek out various purchasing needs.
Alex Irvin of Ecosmetics and co-founder Richard Kirsch first realized how profitable and full of potential the e-commerce space was when they worked together at 1800petmeds.com.
template for success
After taking the company’s net asset value from $20 million to over $300 million in just over 17 years, Irvin and Kirsch developed a template for success that maximized their IT and marketing skills.
Applying that template to the burgeoning beauty space, Ecosmetics.com, Irvin is once again dominating his sales space. Despite the recession and everyone trying to save as much money as possible, Ecosmetics posted his fourth quarter 2022 sales with the strongest revenue growth to date.
lipstick effect
Irvin describes the rising trajectory of his company’s success with the apt metaphor of the “lipstick effect.”
The lipstick effect, as he explains it, is when “people spend little money to feel good and emphasize small pleasures,” which is a way of avoiding socioeconomic divides. It seems to be an investable trend.
The buzzwords behind Irvin’s custom business model at Ecosmetics are “lightweight, high margins, reorderable.” His Irvin, who always had a primary interest in growing new companies rather than simply maintaining established ones, recruited his highly dedicated team of three, including himself. bottom.he centered Ecosmetics.com Around the idea of accessible customer service and an endless horizon of products that customers can explore.
A recipe for scalability
When he placed his first order with Ecosmetics in June 2020, when the world was at its peak and needed a lot of groceries delivered right to your doorstep, Irvin knew in the early days to turn the needs of the pandemic into a recipe for scalability. is ready.of his latest evergreen e-enterprise
When asked for insight into why people prefer sites like Ecosmetics to buying beauty products from big distributors like Amazon, Sephora, and Ulta, Irvin’s answer is quick and logical.
“We’re much smaller, so we’re more agile. As a customer, if you order from one of the big companies, it’s very unlikely that you’ll be able to get in touch with someone who can help answer your questions.” No matter what happens, just call us and we’ll get right back to you.You’ll be speaking to someone in this building, giving you a distinctly personal touch in the customer experience that you can’t get anywhere else.” explains Irvin.
Over 60,000 active products
The novel perspective of real relationships is attractive enough to many shoppers who are all too accustomed to the nasty void of how customer service is (or isn’t) handled within big companies. But Ecosmetics boasts an even wider range of SKUs. allocation.
Most retailers like Sephora have limits on what they can stock and Ecosmetics doesn’t, allowing Irvin’s company to give customers easy access to over 60,000 active products. . That’s double his inventory that Ulta can offer, and nearly 20,000 additional products beyond Sephora’s sales vehicle.
After thoroughly researching the products his team offers at Ecosmetics, Irvin refines the business to match already established customer buying habits, thereby streamlining the search process for potential buyers. Additionally, Irvin and his team constantly researched potential markets and discovered early on that products like the SK-II didn’t sell well in the US but were very popular in Asia.
This willingness to seek out and serve customers of all kinds makes Ecosmetics a much wider choice for potential buyers. Irvin is excited to begin planning the company’s full international expansion this year.
strict quality control
Rigorous quality control is another factor that Ervin and his team can enhance and enhance for their customers. Buying through a large entity like Amazon can raise legitimate questions about issues such as product origin, authenticity and expiration dates. But with a 100% money-back guarantee, Ecosmetics takes all the guesswork and wishful thinking out on the customer’s part, ensuring that the manufacturer delivers genuine products, never second-hand or overstocked.
He looks forward to expanding into apparel, setting up subscription options for repeat customers, and launching private-label hair and skin care lines. Irvin wants to expand his options and buy simpler, cheaper products for his ever-growing customer base.
connection
By putting these tenets in place, Ecosmetics continues to build its brand on one core tenet: Connect.
“We always want it small enough so that customers don’t get lost in our system, but big enough so they don’t have to go to multiple stores to find exactly what they need. Ecosmetics is where you can get it all in one place and talk about it with us.”
This article was written and distributed by Wealth of Geeks.
