If you use ChatGPT chatbots for marketing, you should be aware of their limitations and potential drawbacks, writes broker Teresa Boardman. In fact, it might make more sense to write your own.
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i am playing Chat GPT, is an artificial intelligence chatbot. One day it seems to do all the writing for us and believe it has a lot of potential. write a property description For real estate agents.
After a few prompts and requests for articles on seniors and housing, I found ChatGPT to be perfect for perpetuating stereotypes. About aging, about the elderly and their collective housing needs. It was also fairly common and predictable.
ChatGPT’s preconceptions about aging
Below are some of the results of giving ChatGPT some prompts and asking for a short article on seniors and real estate.
“But what if I told you that the key to success in 2021 is as easy as thinking old?”
When
“Older homeowners may be hesitant to use technology such as virtual tours and online listings.”
As an “elderly” myself, I find it interesting that seniors may not be comfortable using virtual tours, given that they have been using them for over 30 years. Today’s seniors were young 30 years ago. Most people have been using the Internet for decades, but it’s nothing new and very difficult to avoid.
Today, Internet access is available even in senior housing, hospitals, and nursing homes. It’s hard to find seniors who aren’t reasonably computer savvy, and even harder to find seniors who don’t have an iPhone.
The average age of AI programmers is over 40, but that doesn’t mean we can empathize with people between the ages of 55 and 105. Yes, the term “elderly” covers his 50+ year period, making him the broadest age group.
The age range is so broad that the term ‘elderly’ doesn’t make sense at all, but it still exists.
I also got a regular bachelor’s degree on seniors having mobility issues and needing to be near medical care. Certainly that applies to some older people. For me, I like walkable areas with lots of amenities, green areas and bike paths.
Anyone who talks to me or tries to pitch me in the same tone as ChatGPT is taking a risk.
What does “think old” mean?
I don’t even want to know what the old “thinking” means. Think old? From what I’ve read, old people don’t think much, tend to forget things, and of course don’t know how to use technology.
There was one paragraph that I thought was perfect:
“According to the National Association of Realtors, 63% of U.S. homeowners are now 50 or older, and 31% are 65 or older. It means that there is a large potential market for the year.”
This paragraph is mostly fine.
“In summary, real estate agents should not only focus on the latest apps and trends, but also on older markets. You can get in. There’s an opportunity in the current market, you just have to find the right place.”
It is assumed that all seniors have special needs. I know a few myself, but I think it’s important to listen to your clients and treat them as individuals with individual needs, rather than as part of a half-century age group.
Senior Buyers and Sellers Offer Special Opportunities
I wholeheartedly agree that realtors should pay attention to the elderly population and that there is always an opportunity if you know where to look.
To be fair, I know people who are voicing stereotypes and teaching others how to work with older people who are unaware of it. there is. We live in a society that treats aging like an unwanted disease.
I’ve also read newsletters written by people who claim to be “experts” on seniors and senior housing, full of stereotypes and a lot of condescension. Now AI can create everything and it could be cheaper.
Aging is an experience that begins at birth and is not the same for two individuals. Anyone can be in poor health, have mobility problems, and prefer to live near medical facilities.
I don’t think we need AI to perpetuate stereotypes about the elderly. I think we can all do it well on our own.
If you plan to use AI in writing housing-related articles, please be careful to remove words or phrases that may violate the Fair Housing Act. Also remove any disrespect.
If you plan to sell your home this year, you may have the opportunity to work with older homebuyers and sellers. Some people appreciate being treated like reasonable adults by real estate agents.
Personally, I think you’d be better off writing your own. I think the world needs more humanity, it needs more female voices, it needs more older women working in AI.
