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With the rise of artificial intelligence (AI), governments, businesses, and political movements alike are scrambling to figure out how to get the most out of new technologies. Want to know how it all ends? Stay tuned for the 2024 election and how the campaign will leverage this technology.
It is easy to deride political campaigns as dry, templated and outdated, but the past 15 years have shown campaigns to serve as laboratories of innovation that drive profound changes in marketing and data in private industry. I came.
Looking back at the 2008 and 2012 Barack Obama campaigns, they mastered the art of using social media for grassroots organizing, targeting online advertising and fundraising. In 2016, the Donald Trump campaign pushed a digital-first media strategy that drove old consultants crazy, but it paid off, giving it a clear edge over the Hillary Clinton campaign.
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In the upcoming 2024 elections, campaigns successfully leveraging this technology will provide targeted advertising, scalable and personalized content creation, turbocharging opposition research, and bolstering underresourced campaigns. Other developments that drive further efficiency give it a clear edge over its rivals. .
Historically, political campaigns have been labor intensive, and the coming wave will be unbearable for political consultants. But with campaigns, there are no more risks. In the dynamics of winning and losing political campaigns, exploring new technologies and failing to test them is a death sentence.
If your campaign doesn’t make use of these expansions, it’s possible that your opponent’s campaign is also making use of them. This sets the campaign into what amounts to an AI arms race with an uncertain outcome. Will the campaign invest resources to get AI right, or will the effort be in vain?
For example, the Republican National Committee (RNC) used generative AI in a recent ad depicting what America would look like in a Biden second term. The RNC openly acknowledged the ethical use of AI technology. This is exactly what candidates, election commissions and super PACs should be doing when using new AI technology.
In a battle for life, sophisticated political movements must be innovation laboratories where new technologies and strategies can be tested and refined. And while governments, legislators, and large corporations battle over how best to use and regulate artificial intelligence, there are already campaigns to abuse the technology, using artificial intelligence in ways that are difficult to conceptualize. are doing.
But how will campaigns take advantage of this new technology at their disposal? Companies should be especially vigilant to learn from both the good, the bad, and the ugly uses of AI. .
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One consequence that can almost certainly be ruled out is the timely intervention of government regulation. While it is clearly in the government’s best interests to control how this technology is used, the time to address this issue was yesterday. If governments cannot prevent foreign interference in elections, how can we be confident in their ability to curb AI in the 2024 election cycle?
Campaigns must decide whether to reinforce or innovate the tactics of past campaigns. History shows that innovative campaigns succeed. These innovations will have far-reaching implications far beyond the political realm where companies should be paying close attention and learning from.
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We have long used machine learning to target potential voters and donors in our campaigns. AI technology takes our data-centric approach to the next level. As such, we see these technological advances as a huge opportunity.
So while governments, legislators, and large corporations battle over how best to use and regulate artificial intelligence, the smartest camps are already AI trailblazers, committed to leveraging that technology, and will be competing in election campaigns. You will be using it in a way that favors the candidate. The political battlefield of 2024.