If you run a traditional consumer business that can’t compete with more cost-efficient competitors, you might want to avoid those competitors like the plague. However, a study of boulangeries in Lyon, France, found that by locating next to more efficient “modernist” rivals, “traditionalists” could emphasize their heritage and values more. found.
Traditional French bakeries, or boulangeries, should go out of business. Bread prices are competitive with little room for pricing. Ingredients are regulated (by law, traditional baguettes can only contain flour, water, salt and yeast). If you are a self-proclaimed “traditionalist,” the restrictions are even more difficult because traditionalists do not allow themselves various time- and cost-saving practices (such as using mixes or frozen dough) . Or it’s hard for consumers to see. However, despite these disadvantages, traditionalists have maintained an overwhelming majority share in the French bread market, despite modernist competitors using more efficient production techniques. .
