“Barbie” stars Margot Robbie as Barbie and Ryan Gosling as Ken.
Presented by Warner Bros. Entertainment
The 2023 Clio Entertainment Awards, which recognize creative excellence in entertainment marketing, were presented Thursday night in Hollywood. barbie, tar, Wednesday and Dahmer – Monster: The Story of Jeffrey Dahmer Among the big winners.
At the awards ceremony, Netflix was announced as Network of the Year, Activision/Blizzard as Game Publisher of the Year, Universal Pictures as Studio of the Year, and AV SQUAD as Agency of the Year.
“In a year that gave the industry whiplash, entertainment marketing captivated popular culture, and there were summers when Babenheimer audiences packed theaters, and summers when two strikes just shut most of them down. However, creativity was the key to converting consumers into fans,” said Ashley Falls, executive director of Clio Entertainment, in a statement. “That’s not surprising.” barbie Warner Bros. Pictures’ integrated campaign won top honors in the form of the Gran Clio Entertainment Award, but the jury of industry leaders sent a message to the industry that ingenuity is alive and well, awarding 34 more I won the Grand Clio. This is a record. Figures are his one competitive cycle of work spanning film, television, home entertainment, gaming, and live entertainment. ”
Elsewhere at the ceremony, MOCEAN’s Michael McIntyre and Apple TV+’s Jen Weg presented the 2023 Clio Entertainment Impact Award to Helen Ang, Creative Director and Senior Editor at Wild Card Creative Group. . Bob then received the 2023 Clio Entertainment Lifetime Achievement Award for his contributions to the business of Israel, producer and marketing director of Entertainment.
The Clio Entertainment Awards were previously known as the Clio Key Art Awards. hollywood reporter Founded in 1971, it became owned by Clio in 2015. THR As a media partner.
The full list of the night’s winners is below.
game
audiovisual – “South of Midnight – Teaser trailer” by Compulsion Games south of midnight
brand content – “Corrido of Duty” by Archer Troy call of duty
Experiences/Events/Activations – “Loot for Good” by David booty forever
integrated campaign – “Clash from the Past” by Wieden + Kennedy clash of clans
original content – “Clash from the Past” by Wieden + Kennedy clash of clans
Partnership/Collaboration – “Adopt A Stray” Fresh Step by Current Global & FCB Chicago
public relations – “V-Land” for V-Land by Dentsu Creative
home entertainment
key art craft – “reservoir dog” Phantom City Creative Co., Ltd. reservoir dog
Social media – “Amsterdam – Social Content Campaign” by Tiny Hero Amsterdam
live entertainment
audiovisual – “Endless Venice” Rai Radiotelevisione Italiana
audio/visual craft – “Endless Venice” Rai Radiotelevisione Italiana
design – “Eurovision 2023” (Starlight Creative/Design Bridge and Eurovision 2023 Partners)
Social media – “hamilton x Rihanna” by Michael Cassel Group hamilton Australia
tv set
brand content – “Live From The Upside Down” Observatory Four stranger things and doritos
design – “Hello tomorrow!“Imaginary Forces for Apple TV+
Digital/Mobile – ISLA’s “QUÉ MIRÁ BOBOT” for Netflix
integrated campaign – “Wednesday Hate Marketing” by Netflix Wednesday
key art – “beef” by Netflix beef
Goods/Prizes – “Big Brother’s #MEMERABILIA” by Media.Monks older brother
outside of home – “The Infected Billboard” by Dentsu Creative the last of us
teaser – “The Light” by Trailer Park Group all the light we can’t see
trailer – “Don’t Go” by Trailer Park Group Dahmer – Monster: The Story of Jeffrey Dahmer
video promotion craft – “Don’t Go” by Trailer Park Group Dahmer – Monster: The Story of Jeffrey Dahmer
theater
Audio/visual campaign – “barbie “Theatrical Campaign” by Sialonomo Productions barbie
audio/visual craft – “Welcome” by Jaronomo Productions tar
brand content – “Scream VI ×RENO 911 on Comedy Central! ” by Paramount Brand Studios Scream VI
design – “slumberlandWorks by Imaginary Force for Netflix
Experiences/Events/Activations –”smile Viral Stunts: Reaching Fans in Unexpected Ways” Paramount Pictures smile
fan involvement – “M3GAN Digital Campaign” Addison Interactive, Inc. and BOND for Universal Pictures
integrated campaign – “barbie – “Integrated Campaign” (Warner Bros. Pictures) barbie
key art – “tar – Teaser” (Focus function by AV Print)
original content– “smile Viral Stunts: Reaching Fans in Unexpected Ways” Paramount Pictures smile
spot – “TV60 “Click Review”” by MOCEAN evil dead rise
teaser – “Sheep” by AV Squad Murderers of the Flower Moon
trailer – “Welcome” by Jaronomo Productions tar
