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Barbie is having her best moments at the box office, on fashion runways, and even home designs.
The real estate industry is going pink in every way imaginable, from recreating Barbie doll’s dream house in listing videos to four-part videos. barbie dreamhouse challenge HGTV’s event series has reimagined entire homes with Barbie decorations for decades.
And while some are tapping into the magic of Barbie (marketing), others have incorporated the color pink into their brands long before the Barbie movement.
Dan Nikoloff
“Barbie embodies so many ideals of personalization, customization, exclusivity, lifestyle and aspirations,” he said. Dan NikoloffOperations Director Engel & Velker’s Dallas Southlake. “Luxury real estate embodies all of these characteristics, especially when it comes to finding your dream home.”
Here are some of our favorite ways Barbie shows up in real estate.
pink looks great in the living room
interior design trends Excerpt from the Barbieland page Colorful and playful designs, bright pink hues, and vintage finds are increasingly incorporated into home décor this year.
Etsy trends expert Dana Isom Johnson said: Harper’s Bazaar “Barbie Core” is “a very welcome mood lifter in the last few years,” and it’s all about incorporating bright colors into everyday life, especially the doll’s signature hot pink.
She said, “While many are nostalgic for a simpler, sunny and carefree era, this ’80s-inspired, unapologetically pink aesthetic is making headlines as the current ‘it’ style. It’s only natural that we’re collecting them,” he said.
barbie on glam
Barbie loves to make everything pink, so why would she make it pink? social media feed Are there any exceptions?
Some real estate industry influencers use Barbie Pink in their branding because of the strength and positivity that Barbie Pink suggests.
When Sue “Pinky” Benson launched 15 years ago, she adopted the brand’s signature shade to differentiate it from other brands.
“Pink can be seen as a weak or gentle color, but the Barbie movies bring it to the fore and give it strength,” Benson said. “And when we embrace Barbie, it’s okay to remember that things don’t necessarily go traditional. Will it evolve?”
Benson, who drives a pink car and is known for her signature pink hair and wardrobe, began using pink in her branding as a way to differentiate herself from other real estate agents named Sue. There were only five people in her office at the time.
“Pink is a positive color,” says Benson. “It brings happiness and it worked really well in terms of branding.”
barb betts
Another real-life ‘Barbie Girl’, real estate broker and motivational speaker Barb Betts fully embraces the idea that women can be anything because Barbie can be anything. .
“Being accepted for all the great versions of me is one of the greatest achievements of my life,” Betts wrote in an Instagram post. “Because of my journey of personal growth and confidence, I’m proud to be a real-life Barbie girl.”
For Sale: Pink Paradise Manor
RE/MAX caused a pink wave at launch latest list At 101 Dream Street, Grammerville, the price is “A Million Dollar Great Smile.”
The list included photos An enchanting pink modern mansion overlooking the sea, “takes you into a world of elegance and limitless possibilities.””
Home amenities included a cupcake maker, self-refilling refrigerator, hair processor, and water-resistant pink wood floors.
Abbie Lee
“In a real estate industry where differentiation is key, this trend demonstrates design, aesthetics and the power to push boundaries,” he said. Abbey Lee, Senior Vice President of Marketing and Communications, RE/MAX. “At RE/MAX, as our compelling social stats attest, combining a marketing moment with a distinctive trendsetting residential allure creates a unique synergy that resonates with our followers.” Ta.”
This mock list was the most-liked post ever on the RE/MAX Instagram channel, garnering 5,180 likes. 219 comments were also received. Across all social media, the mock list post received 7,202 likes, 284 comments, and 459 shares.
“The real estate industry is highly competitive, and it is of utmost importance to differentiate yourself as a company and as an agency,” Lee said.
“Barbie in the REEL world?” ‘
Amy Lucas, an Oak Ridge, Tennessee real estate agent and host of The American Dream, incorporates Barbie dolls into her home. Instagram Reel Strategyincluding sharing exactly what she would do if she was a Barbie Dreamhouse listing agent.
She also features barbie core interior design trends in carousel posts and barbie movie trend audio in reels.
In addition to Barbie dolls, Lucas doesn’t hesitate to incorporate other pop culture moments into his real estate marketing. Recreating Kourtney Kardashian’s pregnancy announcement Travis Barker with a sign that says “Travis, Amy is our Realtor.”
“People laugh at the Barbie trend, but you have to embrace pop culture and incorporate the trend into your marketing,” said Lucas. “Real estate is professional, but we also have to have fun and express ourselves.”
Every day would be a great day if Barbie hosted the Brokers Open
Engel & Volkers embraces Barbie dolls and the corporate level, and encourages offices and agencies to do the same.
“On a corporate level, Engel & Völkers Americas has a Barbie Core-themed instagram reel This highlighted some of our luxury properties and used AI filters to transform them into Barbie Dreamhouses. ” Nikolov Said. “We shared it at the store level to get the ball rolling and even host a Barbie-themed event. It was a really great engagement.”
Engel & Völkers Dallas set the record for the largest open attendance for brokers when the Barbie doll theme was incorporated into the event. homes for sale Located in Southlake, Texas, the event features 360 booths, vendor tables with jewelry, shopping and gifts. They gave awards to “Best Dressed Barbie” and “Best Dressed Ken”.
“The Barbie trend is now reverberating around the world. Apart from the film’s amazing marketing strategy, Barbie dolls are relevant across generations and income levels,” Nikolov said. said.
Maris Callahan Meservey is a national social media coach, mentor, media-trained speaker, and founder of Social Brokers.connect with her LinkedIn or Instagram.
