Georgetown: Penang’s oldest surviving coffee maker, Sin Boon Kee Factory, has been serving Penang people with high-quality, aromatic coffee for 79 years and is expanding its operations across Malaysia with more product variations. We are ready.
Fourth-generation successor Jonathan Chan Heng Liang, 31, said the factory was founded in 1944 by his great-grandfather Chan Kok Tong and was intended to serve only local kopitiams in the state. But he said he always dreamed big. company.
“I joined the company seven years ago and spent two years at the factory learning each process. Once I got the hang of it, I started introducing new products. It was encouraging.
“I want this company to grow further, so the changes I have made include developing products for end users, such as 3-in-1 sachet drinks, and opening my own coffee shop called SBK Coffee Concept Store in 2020. That was it,’ he said. Bernama.
Commenting on production capacity, Mr Jonathan said the company was able to produce up to 1,000 kg of ground coffee per day with 10 people at the factory now, adding that Sin Boon Kee Factory is still maximizing human capital. I added that I am utilizing it for the sake of utilizing it. Aromatic and high quality coffee.
He said all these products will be delivered to customers consisting of 1,000 kopitiams/coffee shops across the country.
“We are a small factory, but have been supplying locally for over 79 years. Next year we will also be moving to a new factory in Penang to accommodate increased operations, including the establishment of more SBK Coffee Concept Store outlets. You can increase your ability to
He said there are several shops in the pipeline, including two kiosks in Penang and three to five kiosks in Kuala Lumpur.
Jonathan said the decision to open his own coffee shop came after his latest product, Royal Black Coffee, derived from four types of coffee beans, was rejected by the Kopitiam operator due to its higher price.
“It looks similar to traditional ‘kopio’ but tastes a little different and costs a little more, so kopitiam operators can’t sell it. There are about 800 Kopitiam customers in Penang and they have received over 700 refusals.
“Normally, the price of coffee we serve for Kopitiam is around RM15 per kg, but Royal Black Coffee is around RM40 per kg. That’s why I did it,” he said.
He said this proved to be a good decision as the current SBK Coffee Concept Store in Jalan Jelutong has managed to attract over 5,000 loyalty card members so far.
Meanwhile, when Jonathan decided to take over the family business after graduating from Kuala Lumpur’s Help University, his father, 57-year-old Chan Ai-Ling, 57, decided to take over the family business after graduating from Kuala Lumpur’s Help University. He said he is very happy to carry on the family legacy.
“I got my business knowledge from my father and tended to do business in a more conservative way. My son, on the other hand, is very adventurous. But after my son took over the business, I started to get working capital from the bank to grow the business further,” he added. – Bernama
