Today, meeting the unique needs of buyers and sellers means knowing what to say to create conversations that matter. Jimmy Burgess delivers a script that resonates with the current market moment.
Knowing what to say and when to say it can be the difference between success and failure. In this article, we will share with you his 6 scripts that you can use to grow your business in 2024.
Script for buyers who ghosted you
Last year seems to have been a great year for buyers who wanted to buy but suddenly went quiet and ghosted the agent they were dealing with. Whether it’s due to personal issues, fear, or because someone in your life told you last year wasn’t the right time to buy, many prospects are preparing to make a purchase this spring and summer. ing.
So how do you re-engage with them and restart the process of winning their business? Don’t overcomplicate the process. Pick up the phone (if possible) or send a text message saying:
A little time has passed. I’m glad you’re fine. Last time we spoke, you were planning on buying a house soon. Have you found the perfect place for you or are you still planning?
Don’t take communication breakdowns personally. You’ll never know what happened to them last year. Now is the time to get ready for the spring/summer shopping season. Please pick up the phone and call again.
Scripts for homeowners in social environments
We’ve all heard of the “elevator speech,” where you briefly explain what you do and why people should do business with you. But what about “social seller speech”? Is there an easy way to identify potential properties when you’re talking to homeowners in a social setting?
The point is not to force this script, but when opportunities present themselves and homeowners ask what’s on the market, this script will create current and future listing opportunities.
We believe that demand for housing in your neighborhood will continue to be strong. I wouldn’t be a very good real estate agent if I didn’t at least ask. Are you likely to consider selling your home in the next year or so?
Again, this is not a good script to start a conversation with. This is better after you’ve built trust or asked questions that show the person you’re talking to is genuinely interested in the current real estate market.
Homeowner Conversation Closing Script
Early in my career, I wondered if there was a casual way to ask homeowners if they were considering selling. I struggled to find the right awkward words. Whether you’re meeting the homeowner at an open house, knocking on the door, on the phone, or during other exploration activities, if the topic of the home doesn’t come up, you can use the appropriate I struggled to find the words.
During the talk, I heard a script that went something like this: This allowed me to ask the right questions at the end of the conversation. Here’s the script that made a big difference:
I really enjoyed talking with you. I would be the worst real estate agent in the world if I didn’t at least ask if there is a price at which you would consider selling your home.
This sentence has given me more listing opportunities than anything I’ve ever said. Use this for your business and it will generate a list.
Voicemail script that generates a callback
To leave a voicemail or not to leave a voicemail? That’s the question many agents have. My experience has led me to the opinion that if you leave a voicemail, you are more likely to get a call back than if you don’t. But the key is to leave a voicemail that creates interest and value.
People love to give their opinions, so letting them know that you have information that affects them and that you welcome their opinions helps me increase the number of callbacks. I did. The first is an example of a voicemail script for buyers, and the second is an example of a voicemail script for homeowners who are exploring in circles.
Voicemail Script for Potential Home Buyers
This is (your name) and (company). I don’t know if you’ve seen this, but interest rates have dropped recently, so you could potentially save hundreds of dollars each month on your mortgage if you shop now. I have an opinion on how this will affect home values in the coming months, but I’d love to hear your thoughts. Please call me when you have time. We look forward to hearing from you.
Homeowner voicemail script
This is (your name) and (company). His house four doors down from yours has just been sold. This sale will absolutely affect the value of your home and the values of other homes in the neighborhood. I have my own opinion on what will happen, but I would like to hear your opinion. Please give us a call and we will provide you with the details of the sale. Again, we would love to hear your thoughts on how this sale will immediately impact the values of homes in your neighborhood. Talk soon.
These scripts can change depending on the situation and the reason for the call, but focus on communicating that you have something of value to them and that you’d be happy to hear their opinion on it.
Buyer needs script to call homeowner
With inventory still limited in most areas of the country, calling homeowners whose homes may be a match for your featured buyer is a win-win strategy for your business. It proves to buyers that you are willing to do everything in your power to help them find the perfect home. It also gives you a reason to call homeowners with specific needs, which could lead to listing opportunities.
Script:
This is (your name) and (company). I work with potential buyers who love your neighborhood, but still can’t find the perfect place in your neighborhood. I would like to know if there are any neighbors looking to sell their homes nearby, as I might be willing to pay a premium if I find the right home.
If they’re considering selling, they’ll probably tell you that and ask you additional questions. The key is to get in touch with potential sellers and build a trusting relationship. You’re positioning yourself as an agent who will go above and beyond to serve their clients, even if their home isn’t to the buyer’s taste. The owners you talk to will take notice, and your efforts will be recognized, leading to more listing opportunities.
Jim Rohn once said: “Selling makes a living, but the skill of selling allows you to build wealth.” Developing the skill of knowing what to say and when to say it bodes well for business prosperity. Practice these scripts and adapt them as needed. This is the key to building your dream business.