Buyer regret is the feeling of regret or disappointment after a purchase. Whether it’s he’s a $3 million house or a $3 latte, it makes no difference. With the rise of e-commerce retailers, many people shop online and admit to experiencing buyer regret after making an online purchase.
A study by Slick Deal estimates that percentage to be 74%. This regret could be due to poor product quality, consumers not wanting the item, bad reviews after purchase, or an expensive product. Very likely. Six of her from different walks of life share stories of recent buyer regrets.
useless espresso machine
Rex Freiberger, CEO gadget reviewstypically try to avoid impulse purchases on Black Friday, but found myself buying a top-of-the-line espresso maker that’s always ready to go. He justified the price by promising to make his favorite coffee house drink at home every day.
“Sadly, I think I could probably do it for a week or so until I realized that making a fancy latte every morning wasn’t very efficient,” he said. but eventually replaced it with a more practical coffee maker.”
The price of the espresso machine was $2,000. paid for something Something you only use occasionally. Rex had good reason to regret buying Espresso.
hate big business
For James Green, owner of cardboard cutout, his purchaser’s regret is for extraordinary reasons. “In the last two years, I’ve tried to change my shopping habits to supporting local small businesses,” he says.
One of his children desperately wanted Christmas merchandise that he couldn’t find in the local stores. Having no choice, James broke down and ordered from Amazon. He’s happy with the item, but he’s not happy that he had to help a giant corporation to get it.
nail ring; she’s back
Karen Moran calls herself cocktail queenreceived a Cartier Juste un Clou nail ring for her birthday last May. She got it online after being obsessed with all the Instagram pics of Cartier’s creations, and although she had a Love Her bracelet, Justoane told Clou that she I crept in for a year.
She got it for $1,500, but after wearing it she admitted it wasn’t worth it and didn’t find it attractive. She didn’t feel like wearing it again, so she gave it back.
products he disposed of
Founder Scott Lieberman touchdown money, one night I was sitting relaxed with an adult drink and flipping through the TV channels. Suddenly he stumbled upon an episode. shark tankand something caught his eye.
It was a product called Betterback, a posture correction device that promised to transform him from a slouchy caveman to a majestic human being. completed.
He was full of excitement as he eagerly awaited the arrival of his new purchases. When it finally arrived, he ripped open the package and used it immediately. However, when trying to correct his posture, he soon found that it wasn’t working as advertised.
His shoulders sank further and disappointment overtook him. To make matters worse, his website where he purchased the product had a terrible return policy.
He was stuck with a useless product and $60 less in his bank account. “I gave it to a friend,” Lieberman said, “but no one wanted it, so I threw it away.”
Expenditure That Hurts Deep
Mary – not her real name – and her husband Ontario Over the past few years, she’s spent thousands of dollars on books, mostly purchased online from various retailers, most of which her husband had never read or touched after the first day.
“We’re talking thousands of dollars,” she said. She estimates her monthly spending is between $1000 and $2000, which adds up to about $15,000.
This wastefulness began after my husband received an inheritance from his late father in 2017. He fell into depression and habitually bought books to mask his pain. They regretted when they realized that all his inheritance money was gone.
Not only did the couple not save the inheritance money, they spent it on various expenses such as college, cars, and home renovations. “It was shameful to see her lose the chance to be financially successful, and it made her husband’s mental health worse,” says Mary.
Her spouse has repeatedly stated that she intends to sell them. She thought it was the story he told himself when he bought them. Luckily, a friend recently approached them and expressed interest in purchasing some.
“Of course, you’ll never get your full value back, but even a few hundred bucks can take the edge off and leave you feeling accomplished and happy,” admits Mary.
get over regret
According to Mary, it hurts to think how she could have let it happen without intervening. Trying to be gracious and not let the shame and guilt overwhelm me. Her husband still feels very bad about it.
According to her, she couldn’t even bring up the topic for a long time. They also talked to a counselor about it, and that seemed to help.
“But it still stings to think about it. financially tight And we work hard for every dollar we earn,” says Mary.
What to do in case of purchaser’s convenience
- Evaluate the situation and understand why you might regret your purchase. Is it because you spent too much money, or because it’s not as useful or worthy as you thought it would be? This will help you take the necessary steps to change things in the future. Also, think about what you can do differently to avoid this pitfall in the future.
- Choose to return or exchange the product. Many retailers have return or exchange policies to help reduce customer regret.
- Find ways to sell or donate items to people and places in need. Giving activates areas of the brain associated with gratification and reward cycles. A good way to reverse your emotions and feel more positive. Selling can also help you recoup some of your costs and make you feel better about your purchase.
- Try not to expect anything out of this world from the products you are buying online. Being realistic helps manage expectations and reduce disappointment.
- For couples, Mary recommends approaching your spouse or partner in a loving way if they are wasting. You can know if they will ask you for help.
- Rather than trying to manage overwhelming regrets and guilt on your own, according to Mary, consulting a mental health professional can help.
How to avoid buyer regret
Citing his mistake, Lieberman said: That way, if you get buyer remorse, you can hit the metaphorical “undo” button to make them feel better. ”
Freiberge adds: Before you buy, consider whether a big-ticket investment actually adds value to your life. ”
Mary shares more tips.
- Catch Spend Early and deal with it.
- If you have that option, please apply for a refund as soon as possible.
- Watch your credit card details! If you need further clarification on how much you spent, check that statement.
- Many credit cards have the option to receive notifications on your smartphone when you make a purchase. That way, you can catch your spending early and request a refund before it’s too late.
- Learn from your mistakes and remember that you lose money in life. Some people overbuy and lose money, while others buy homes when the market is booming and lose it when it crashes. Others lend to friends and never see their money back. It’s a fact of life, so be kind to yourself and move on.
This article was written and distributed by Wealth of Geeks.