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Consumers are increasingly focusing on healthy food choices that don’t strain the household budget, and are looking for premium yet affordable products and home-made products with robust flavor and taste profiles. Diet is predicted to drive trends in 2025. Report by Tastewise.
Tastewise leverages generative artificial intelligence to mine data from 168 million dishes from 7.14 million consumers, 45 million social media posts, 6.3 million recipes, and 1.1 million restaurants. discovered a trend.
The AI-powered report found that inflation causes “on average 6.8% Last year alone affected the cost of living worldwide. ” However, the study also found that consumers are still very concerned about flavor appeal.
Here are some of their predictions for 2025:
versatile ingredient
Tastewise research predicts that the two biggest spice trends of 2025 will be black lime and Hawaii. The latter is a Yemeni spice mix that includes ginger. Cardamom, turmeric, black pepper, cloves, fenugreek, cinnamon, and nutmeg give the popular pumpkin spice a warm, earthy flavor without being overly sweet. “Black lime’s tangy, smoky character makes it perfect for savory dishes, stews, and marinades,” said Aron Chen, CEO of Tastewise.
Black lime is an important ingredient in Middle Eastern and North African cuisine. they are It is made by blanching limes with salt and drying them until they become shriveled, brittle, and black. This process concentrates the flavor of the fruit in everything from stews to soups and chutneys.
sustainability
The focus on protecting the planet also takes a toll on consumers. Brands that engage in sustainable water management, regenerative agriculture, and reduce their carbon footprint will benefit from this trend.
Hyper-personalized nutrition
When it comes to nutrition, one size does not fit all. The boom in demand for GLP-1 drugs means consumers are more obsessed than ever with “functional, health-conscious options” that not only help with weight loss, but also help regulate hormone levels and optimize overall health. It shows that
Cuisine from around the world comes to Main Street
American consumers are more adventurous. In addition to Middle Eastern flavors, Filipino cuisine and Asian street food are pushing burgers and fries aside.
hydration
Chen said interest in functional hydration drinks and foods has increased by 12.8% in the last year, and food companies are turning to new ingredients such as Celtic salts and pomegranate juice to meet consumer demand. .
Chen cites increased consumer awareness as one of the driving factors.
“The association of hydration with various health topics has increased significantly, including hormonal balance (+162% YoY), menopause (+96%), muscle function (+95%), and stress reduction (+73%) ”I realized that,” Chen said.
