In our frenetic online world, today’s leading food influencers know that the most powerful tool they need to break through the noise is color. Exbury® by GNT highlights the three color roadmaps these creatives use to stop scrolling, inspire consumer connection, and drive sales.
Bold, high-contrast colors that evoke edible emotions
black star pastryof The bold, high-contrast strawberry and watermelon cake is the most Instagrammable cake in the world. The Australian brand isn’t just playing with bright, contrasting colors to attract an enthusiastic fan base. It also takes advantage of their emotional triggers. According to Black Star, it offers: An authentic piece that awakens the senses and evokes edible emotional moments. ”
The secret behind Black Star Pastry’s amazingly popular cakes is to choose a palette of 2-5 bright, complementary and contrasting shades that work together seamlessly. Their cake popularity is backed up by his latest GWI trend report. Using consistent, high-contrast color schemes across social media channels can increase brand awareness by an astonishing 80%. On Twitter, images with multiple bold colors get 150% more retweets and 3.25 times more repins than images with just one dominant color.
Soft, muted colors that express joy and confusion in equal measure
However, your color scheme doesn’t always have to be bold and high contrast. Calm and neutral shades offer a more comprehensive range of colors to suit your brand’s uses.Award-winning retail and wholesale bakery ovenley in new york city uses calm, soft play pastels and neutral colors in its products and branding to put the audience at ease and convey a message of integrity and transparency. It also extends to its business ethos: Ovenly is a women-owned business with a diverse staff and an inclusive work environment.Mr. Ovenly said: That’s what every brand should aim for, and color can be used to achieve that.
Brilliant monochrome colors that eat the rainbow
There are other very effective ways to use color to emotionally connect with your followers and consumers.A minimal aesthetic with dramatic pops of color on a white background appeals to a wider audience while offering more flexibility for marketers. Maria Ziska is cook coloris a cookbook that invites users to “eat the rainbow” by celebrating the vibrancy of fresh fruits, vegetables and plants with a collection of 100 all-natural monochrome recipes. Zizka said: Recipes in my new book celebrate the natural beauty of colorful foods and seek to honor them by bringing out their unique hues.
“Taste and color are often intertwined,” says Zizka, “and it is satisfying to cook and eat something that tastes the same as it looks. Our eyes perceive certain colors and our brains perceive certain textures. and flavors, and the tongue confirms those expectations.” Using only natural, plant-based colors, Ziska, her dramatic and emotive monochromatic aesthetic sends a message of naturalness and authenticity. He says that it will also connect with a devoted fan base. “Eating all the colors of the rainbow is one of the easiest and most delicious ways to eat nutritiously,” she says. In many cases, the darker the color, the greater the health benefits and the stronger the flavor.Color, health and flavor go hand in hand.”
Exbury® Colors are made from edible fruits, vegetables and plants using physical processing methods such as chopping and boiling. These plant-based concentrates are suitable for virtually any food and beverage application and can deliver a rainbow of vibrant hues.
GNT’s experts have extensive experience developing cutting-edge coloring solutions for clean label products to help brands capitalize on today’s most important trends. The new Customer Experience Center in North Carolina will become his R&D hub for his GNT for North America, offering culinary collaborations, brainstorming and prototyping sessions, and workshops on technical and natural color solutions. I’m here.contact [email protected] for more information.
