Is your real estate logo “good enough” for your brand? Before you answer, consider the following: Your logo speaks for you even when you’re not in the room. what does that say about you? what should What does that say about you? A “good enough” logo looks great on business cards. A good logo can help you tell your story convincingly enough to build an iconic brand.
To help you get started designing (or refining) your logo, we’ve curated a list of 11 real estate logos that have helped build iconic brands. They range from individual agents to small but powerful boutique brokerages to multi-billion dollar franchises. For each logo, we provide practical takeaways you can use to create your own standout branding. We’ve put together six important rules that all good logos follow, as well as tips to make the design process easier.
11 notable real estate logos that helped build iconic real estate brands
1. volpe team
Timeless, cool and confident, the Volpe team’s logo ideally reflects their vibrant Brooklyn farm area. These days, most of the homes they sell are snapped up by investment bankers, and this “cool kid” logo helps sell the rapidly fading dream of bohemian Brooklyn.
Why does it sell?
Their logo is a trendy design that’s perfect for promoting the dream of living in a brownstone Brooklyn. It’s so simple that you can use it as a small icon on social media or print it on a 50-foot wide billboard. It’s also versatile. It has a minimal black and white color scheme so it works on any background.
2. village property
The Village Properties logo exudes the casual elegance of the highly sought-after Spanish Revival style homes the company sells. Similar to Volpe Team, they used a very simple logo. Two fonts, two words, and enough graphic punch to stand out in a competitive market.
Why does it sell?
Simplicity is the selling point. The typeface alone reminds this logo of one of the city’s most treasured housing styles (think 1920s Hollywood). Choose from countless high-quality typefaces. They were able to find a font that would help them show off their local roots and sell their brand. It is also present next to the Forbes Global Properties logo. Swipe left on the logo above to see them side by side.
3. jack conway
Leading a nearly 70-year-old brand into the future is no easy feat. Kicking and screaming is virtually guaranteed. Jack Conway and the Creative Company 1000w I made it look easy. This brokerage logo utilizes a simple yet futuristic typeface and bright, bold colors, placing the brand firmly in the 2020s. The tagline “EST. 1956” helps reassure old and new customers alike of the brand’s storied past.
Why does it sell?
Taking strategic risks with your logo can pay big dividends. This logo is extremely simple. Sometimes all you need is a well-chosen typeface, bold colors, and a little authenticity. It’s also versatile. The brand’s fire engine red color exudes passion, confidence and boldness. The white version can be toned down depending on the situation.
4. Tristan Ahumada
California real estate agent lab coat agent Co-founder Tristan Ahumada’s logo is like confidence in a bottle. The all-caps sans-serif typeface has just the right amount of sharp edges to look cool without sacrificing authenticity. It’s much harder than it looks!
Why does it sell?
The logo’s fresh, modern design straddles the fine line between selling real estate and selling marketing software, two worlds in which Tristan thrives. The turquoise “T” represents Southern California and works perfectly as a simple one-letter monogram for his website and business cards.
5. Kumara Wilcoxon
Austin real estate agent Kumara Wilcoxon followed Cher’s path with her logo and personal brand. Simple, elegant, and oozing luxury, it’s perfect for selling luxury homes in America’s new crypto capital. It’s also timeless enough to appeal to older buyers and sellers who might think ETH stands for Ethan Allen. (Hint: This is a stock quote for Ethereum, a very popular cryptocurrency.)
Why does it sell?
This logo works for three reasons. Fonts, fonts, and fonts. This typeface is sophisticated, chic, and simple without being too minimalistic. It wouldn’t look out of place on the label of a $1,000 luxury sweater. This will help Kumara appeal to single women, the fastest growing group of new buyers in Austin and across the nation. This is a smart branding decision for real estate agents. NAR data shows single women purchased 19% of new homes built in 2023 (PDF)its trend line is rising.
6. brown harris stevens
Bold. Honesty. Smart. The Brown Harris Stephens logo is another one. rebrand This brought the century-old brokerage firm into the 21st century. It’s clean and simple and works well spelled out or as a three-letter monogram: BHS. Their logo has gone through countless iterations since the brokerage was founded in 1873 (!), but this version is clearly our team’s favorite.
Why does it sell?
Simplicity is the selling point. Like all the best real estate logos, it conveys your brand message clearly and efficiently. The dual meaning of BHS also helps connect the BHS logo with company values such as boldness, integrity, and market intelligence. Creating a logo that is just text can be quite a burden.
7. hudson advisory team
The Hudson Advisory Team in New York City also uses a simple text-only logo (“ word mark). With its historic yet modern look, it is perfect for assisting in the sale of early 20th century loft conversions and other contemporary yet historic properties in the city.
Why does it sell?
This logo pays homage to classic New York City without seeming outdated or derivative. It also resonates with our target audience of New Yorkers (or people who want to be New Yorkers). Classic logo like New York MagazineIncluding myself.
8. Jade Mills Estates
Signed, stamped and sold. Jade Mills’ logo leverages her autograph-worthy signature to help connect her brand with the celebrities who sell homes. While we can’t confirm that this is her actual signature, it helps add a personal touch to her brand.
Why does it sell?
Buying or selling a home can be stressful. People want to work with people they can relate to, not market-researched brands. This logo helps Jade market herself along with her services. It’s also just marketing. a Harvard University research It turns out that even a small emotional connection with your customers can lead to double-digit growth.
9. Douglas Elliman
Douglas Elliman has one of the most iconic real estate logos in the industry. The serif typeface and ‘Financial Services Blue’ brand color give it a traditional look that exudes trustworthiness, honesty and authority. The cyan “DE” monogram works well on its own and is perfect for branded memorabilia.
Why does it sell?
Elliman’s logo is as traditional as ever, an important brand quality for the brokerage firm with more than 7,000 agents in 13 states. Branding that works in Miami may not work in Houston. This logo works wherever Elliman agents operate.
10. Sirhant.
For SERHANT, one of the newest (and most hyped) brokerages in the country, building trust was critical. It also needed to stand out in the nation’s most competitive real estate market. Their logo easily accomplishes both goals.
Why does it sell?
Sirhant. Blue is cleverly used to connote reliability, sincerity, and honesty, and a cheeky all-caps font is used to convey boldness. As far removed from the Douglas Elliman logo as you can get, it’s still “safe” enough to indicate authenticity. The period at the end can irritate copy editors (ask me how I know!), but its brand value is clear. This is SERHANT. Belongs to the upper echelons of a real estate agency. period. It also works very well for their “S”. Monogram and even S.IMPLE, the brokerage real estate software.
11. century 21
No discussion about real estate logos would be complete without mentioning Century 21. Here’s why: Century 21 is consistently ranked As the most recognized brand in the real estate industry for 25 years. That put a lot of pressure on the logo we redesigned in 2018. Let’s talk about high-stakes design work.
Why does it sell?
Like SERHANT., Century 21 uses an all-caps typeface to eliminate banality and a tried-and-true charcoal and gold color palette to convey authenticity, honesty, and luxury. . Similar to Elliman, the “21” brand mark can be used as a logo substitute. For many people, the “21” brand mark is the Century 21 logo.
How to Design (or Improve) a Real Estate Logo
Designing a real estate logo from scratch is one of the biggest challenges in marketing. Here’s why: An effective real estate logo should accomplish these six goals.
- Gain empathy with buyers and sellers in your farm area
- Appeal to demographic niche buyers and sellers
- Highly readable at all sizes
- Work with both light and dark backgrounds
- Express your mission, vision, and values
- Look cool wearing branded items
Don’t you think it’s overwhelming? How can you achieve everything about your brand in just a few lines of text? Don’t worry; most businesses — At a graphic design company — face the same struggle. Keep these six goals in mind when designing and you’ll be successful.
To make the most of your design time, here are six tips for designing a logo that will help you build an iconic brand.
1. Keep it simple
Simplicity is the selling point. Do you have two choices for your logo? Choose the simpler one. Logos with complex design elements are usually not legible at small sizes. Don’t forget your third goal. Please make it more readable or rewrite it again.
2. Make it timeless
While we’re big fans of taking calculated risks with your branding, err on the side of timeless with your logo. If in doubt, reread the six goals and ask yourself if you can achieve them despite the risk.
3. Create a brand mark or monogram (not your house).
A brand mark or monogram can add weight to a logo, which is difficult to match with a text-only logo. Make sure you meet all six goals before choosing one.
Monograms are easier to design than brand marks, but brand marks that reflect a farm region, such as a palm tree in Miami or a yacht on the coast of Maine, have more brand power. If possible, avoid clichés like house and keys. There’s no faster way to make your logo ignoble rather than iconic.
4. Design your logo in black and white first, then add your brand colors
Many graphic designers start creating logos in black and white. why? A logo should function as a design first and foremost. Your favorite bright colors can be distracting. You’re much more likely to tolerate wonky lines and hard-to-read text if it’s a color you love.
5. Create a swipe file to show the graphic designer what you want.
Building a collection of inspirational logos (called a swipe file) is one of the most useful things a designer can do. Do you want reality to make her happy? Before you meet for the first time, think long and hard about why you like the logo in your swipe file.
6. Invest in a high-quality typeface
A quality typeface can mean the difference between your logo looking right and not.
Typefaces can be surprisingly expensive. Some cost anywhere from $50 to more than $100. Many brands use cheap or free typefaces, but purchasing the right typeface for your brand will give you a great ROI. Buy once, cry once.
More iconic real estate logos
Major real estate companies in the world
aaron carman group
malibu life
houlihan lawrence
reference real estate
Real estate logos: the big picture
To build an iconic brand, your real estate logo must be simple, timeless, and resonate with buyers and sellers in your farm area. Use the above selection as inspiration. But remember, it takes time to design a logo that truly represents your mission, vision, and values. Don’t be satisfied with “good enough!”
