Take your value proposition to the next level and attract buyers with advice from Chelsea Hamre of RE/MAX, Julia Boland of Corcoran, and DJ Ten Hoeve of Keller Williams of Inman Connect New York.
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It’s more important than ever for buyers and potential buyers to see and understand the value you bring as a real estate professional. How can you increase your value proposition, make an impactful first impression, and maintain positive relationships?
A dynamic and insightful panel discussion on stage at Inman Connect New York on Tuesday afternoon featured real estate expert Chelsea Hamre of RE/MAX, Julia Borland of Corcoran, and DJ Ten of Keller Williams. Moderator Dana Cadena of Lifestyle International Realty, Hove, shares targeted strategies and practical tips for real estate agents.
Here’s some of the advice they shared:
1. Take your open house to the next level with a personal touch
Hamre highlighted the effectiveness of personalized gift bags at open houses. She said handing out thoughtful bags with treats and important information about the home, her team and the neighborhood helps create a memorable experience for potential buyers.
2. Provide detailed market insights
Ten Hoeve emphasized the importance of providing detailed market data to customers. Agents should provide insight into competitive offers, current market trends, and future expectations. “It’s about actually consulting with that client and delivering a tremendous amount of value above and beyond the current market,” he said.
3. Utilize video content to increase engagement
Borland shared his success in using video content, especially on platforms like YouTube and Instagram. She advised and encouraged her agents to create content that answers common buyer questions and concerns and add a personal touch to digital interactions. “And before you get overwhelmed and say, ‘Oh, I can’t do that,’ yes, you can,” she said.
4. Use social media for education and interaction
Each of the panelists emphasized using social media not only to grow followers, but also to educate and engage existing audiences. I agree that creative and informative posts help agents stand out and attract potential clients.
5. Focus on creating unforgettable customer experiences
It’s important to provide a great customer experience both during and after the transaction. Ten Hoeve says the goal is a concierge-type service. Examples range from unique open house ideas to post-closing follow-up that makes clients feel valued and respected.
6. Incorporate innovative customer service
For example, Ten Hoeve mentioned offering daycare services during the viewing, a thoughtful touch that greatly enhances the client experience.
7. Let your authenticity shine through your content creation
Agents need to consistently create content that resonates with their personality and expertise.
“You have to find your voice and figure out what you’re going to add to the deal, because that’s what it’s all about,” Borland said. Bringing authenticity to your content helps you build trust and a stronger connection with your audience.
8. Collect client reviews on trusted platforms
Hamre advised collecting customer reviews on platforms linked to Google and emphasized the importance of staying in touch with customers and checking their experiences while building a trustworthy online presence. .
“What if you go to a restaurant and the waiter doesn’t come back to ask how the food tastes? That wouldn’t be a good experience,” she said. “So put that in the client’s perspective as well. How will they feel if they don’t hear from you after that?”
9. Deliver on your promises to build a strong reputation
Ten Hoeve emphasized the importance of delivering on promises and building a strong reputation in the industry. This reliability leads to increased business and customer trust.
“We know everyone wants sexy tidbits like cookies and daycare,” he said. The transaction is complete. ”
10. Keep up with technological advances
The rise of AI and technology in the real estate sector requires agents to continue to provide invaluable human interaction and advisory services.
“At the end of the day, as DJ says, I think we need to remember that when it comes to solving problems, technology can’t replace human interaction or advisory services,” Borland said. “You really have to ask yourself every day, what problem am I solving? When you need to sell to a new buyer, you have to ask yourself, are these problems that I have solved for buyers in the past? Please make a running list because you need to be able to say that it is a problem. What can you do?”
Jessi Healey is a freelance writer and social media manager specializing in real estate.please find her Instagram, linkedin or thread.
