The U.S. travel industry has been plagued by ongoing talent shortages, visa delays and even political divisions, making it difficult for competitors to regain share of international travelers since the coronavirus pandemic. I’m falling behind. By the end of 2023, the domestic sector reached only 84% of 2019 visitation levels, according to the U.S. Travel Association.
Now, the first of its kind, Survey from Euromonitor InternationalThe study’s findings, made available to the public for the first time on January 11, shed further light on how far the United States lags its global competitors. The independent market research firm’s study, commissioned by US Travel, analyzed the performance of the travel industry in 18 countries, including France, the United Kingdom, Italy, Canada, Spain and South Africa. He examined data across four categories: Government Leadership and Government Leadership. Involvement with the travel industry (weighted at 25%). Global awareness (20%); identity and security. This includes visa wait times and expedited immigration screening programs for low-risk travelers (35%). Travel connectivity (including) International arrival and access to the plane (20%).
